BBS (Hons) Digital Business Pathway (Day-time)
Course Registration No. 270489
Bachelor of Business Studies (Hons) in Digital Business pathway
Digital Business is rapidly evolving and today it is a central resource in the pursuit of business objectives and strategies. The Bachelor of Business Studies (Hons) in Digital Business from University College Dublin (UCD) is designed to develop students' ability to identify the current and emerging Digital Business technologies and applications, as well as learning the practical implications of Digital Business on different industry sectors, such as helping organizations to gain and sustain competitive advantage in the global marketplace through innovative digital strategies. This includes new forms of communication, collaboration, and partnering, including providing stronger relationships with customers and suppliers.
This programme will give an edge for students who look for career paths focusing on the specific discipline of Digital Business, such as roles requiring data analytical skills, digital project management, digital marketing or fields related to business development.
Why UCD BBS (Hons) Digital Business pathway at UCD?
4th Term: Overseas study experience at UCD in Ireland for 2 weeks during summer holiday
6th Term: Opportunity to attend the lessons at UCD in Ireland again
After the end of academic year: Attend UCD graduation ceremony in Ireland
An honours Degree at University College Dublin takes three academic years to complete (over three ‘Stages’). In the case of the Bachelor of Business Studies (Hong Kong), the duration of the programme is as follows:
Stage 1: Exemption granted due to Accredited Prior Learning
Stage 2: One academic year
Stage 3: One academic year
The programme consists of 8 core courses and 4 specialist pathway courses. The 12 courses can be completed in 18 months in Hong Kong as follows:
|Term 1- 3
|Human Resource Management
The Future of Work and Organisations*
Economic Policy & the Global Environment
Cross Cultural Management*
|Term 4 - 6
Digital Business Infrastructure and Applications
Data Analysis for Decision Makers
Digital Business and Social Media Strategy
Please note that courses and programme intakes shall be offered subject to satisfactory enrolment of each respective pathway and solely at the discretion of the University.
* This course has been included in the list of reimbursable courses under the Continuing Education Fund (CEF course code: 21Z07375-3).
# This course has been included in the list of reimbursable course under the Continuing Education Fund (CEF course code: 21Z06858-A).
The Office of the Continuing Education Fund does not have record of registration of this course under the Qualifications Framework.
Stage 2 and 3 can be completed in 18 months (two academic years)
Medium of Instruction
Honours in the degree will be awarded based on the overall grade point average in accordance with the University's course regulations.
Each module is assessed by:
It is a matter of discretion for individual employers to recognize any qualification to which this course may lead.
Programme Start Date
English Language Proficiency Requirement
(Pay upon successful application & non-refundable)
|1st Instalment of tuition fee||HK$ 16,000|
|2nd Instalment of tuition fee||HK$ 16,000|
|3rd Instalment of tuition fee||HK$ 16,000|
|4th Instalment of tuition fee||HK$ 16,000|
|5th Instalment of tuition fee||HK$ 16,000|
|6th Instalment of tuition fee||HK$ 16,000|
|Grand Total:||HK$ 99,000^|
Students who do not comply with the fee schedule will not be permitted to proceed with the programme.
^ Programme fee of 2021 intake is subject to possible adjustments and final approval.
Originally known as the Catholic University of Ireland and subsequently as the Royal University, the University became UCD in 1908 and a constituent college of the National University of Ireland (NUI). UCD has produced numerous Irish Presidents and Taoisigh (Prime Ministers) in addition to generations of Irish business, professional, cultural and sporting leaders.
Today UCD is Ireland’s largest university with almost 30,000 students. Its international standing has increased rapidly in recent years and the University is currently ranked within the top 1% of institutions worldwide in the Times Higher Education rankings.
UCD is placed as the top world University among other prestigious Universities around the world.
Our programmes are strictly complying with the regulatory requirements of Hong Kong Education Bureau. We are actively working with our partner universities to deliver high quality programmes which can be integrated into student’s practical needs. Apart from the lecturers who come from our partner universities, our international associates are highly-qualified with relevant academic qualifications, practical and teaching experiences.
Conductive study environment, thoughtful programme management and administrative services are the key promises which Kaplan Higher Education is proud to deliver. Our Program Management Team assigns dedicated programme manager for each programme as the bridge between students and universities.
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