BBS (Hons) Marketing Pathway (Day-time)
Course Registration No. 270489
Bachelor of Business Studies (Hons) Marketing pathway
Marketing plays a vital role in the success of all businesses. The Bachelor of Business Studies (Hons) in Marketing from University College Dublin (UCD) incorporates the essential marketing principles and theories regarding the prevailing business trends. Topics to be covered include international marketing, marketing research, data analysis methodology and marketing communications.
Marketing is interconnected and interdependent with other corporate functions all over the world. It plays a prominent role in all business-related activities. This top-up degree programme aims not only to foster the industry knowledge of practising marketing professions, but also develop future marketing professionals. Students will be trained to take an analytical view of a wide array of workplace situations such as consumer behaviour forecast, research methods, and international marketing operations. This programme will give an edge for students who look for career advancement or expand their career options in the marketing, advertising and public relations fields.
Why UCD BBS (Hons) in Marketing pathway at UCD?
4th Term: Overseas learning experience at UCD in Ireland for 2 weeks during summer holiday
6th Term: Stand a chance to attend the lessons at UCD in Ireland again
After the end of academic year: Attend UCD graduation ceremony in Ireland
An honours Degree at University College Dublin takes three academic years to complete (over three ‘Stages’). In the case of the Bachelor of Business Studies (Hong Kong), the duration of the programme is as follows:
Stage 1: Exemption granted due to Accredited Prior Learning
Stage 2: One academic year
Stage 3: One academic year
The programme consists of 8 core courses and 4 specialist pathway courses. The 12 courses can be completed in 18 months in Hong Kong as follows:
|Term 1- 3
|Human Resource Management
The Future of Work and Organisations*
Economic Policy & the Global Environment
Cross Cultural Management*
|Term 4 - 6
Marketing Communications & Digital Marketing
Strategic Marketing Management
Consumer & Buyer Behaviour
^ For recent changes in programme structure, please click here for more information.
Please note that courses and programme intakes shall be offered subject to satisfactory enrolment of each respective pathway and solely at the discretion of the University.
* This course has been included in the list of reimbursable courses for Continuing Education Fund (CEF course code: 21Z07375-3).
# This course has been included in the list of reimbursable course under the Continuing Education Fund (CEF course code: 21Z06858-A).
The Office of the Continuing Education Fund does not have record of registration of this course under the Qualifications Framework.
Stage 2 and 3 can be completed in 18 months (two academic years)
Medium of Instruction
Honours in the degree will be awarded based on the overall grade point average in accordance with the University's course regulations.
Each module is assessed by:
It is a matter of discretion for individual employers to recognize any qualification to which this course may lead.
Programme Start Date
English Language Proficiency Requirement
(Pay upon successful application & non-refundable)
|1st Instalment of tuition fee||HK$ 15,800|
|2nd Instalment of tuition fee||HK$ 15,800|
|3rd Instalment of tuition fee||HK$ 15,800|
|4th Instalment of tuition fee||HK$ 15,800|
|5th Instalment of tuition fee||HK$ 15,800|
|6th Instalment of tuition fee||HK$ 15,800|
|Grand Total:||HK$ 97,800|
Students who do not comply with the fee schedule will not be permitted to proceed with the programme.
Originally known as the Catholic University of Ireland and subsequently as the Royal University, the University became UCD in 1908 and a constituent college of the National University of Ireland (NUI). UCD has produced numerous Irish Presidents and Taoisigh (Prime Ministers) in addition to generations of Irish business, professional, cultural and sporting leaders.
Today UCD is Ireland’s largest university with almost 30,000 students. Its international standing has increased rapidly in recent years and the University is currently ranked within the top 1% of institutions worldwide in the Times Higher Education rankings.
UCD is placed as the top world University among other prestigious Universities around the world.
Why are rankings and accreditations important?
(YouTube video https://www.youtube.com/watch?v=yLWStV3Mp7A )
Learn more about UCD overseas programme
(YouTube video https://www.youtube.com/watch?v=KxugYNYK510 )
"It was such a memorable summer school experience from UCD in Ireland, where I made many new friends from different countries and gained valuable learning experiences. My English skills have greatly improved as the classes and group discussions were all in English. I wanted to further study in business field after high school and understood that UCD has a reputable university ranking in the world. I am very glad that I have chosen this programme. BBS have greatly helped me in my current job at a medical equipment company, which I have to take many different responsibilities, such as HR, sales and promotion, business development, and procurement!"
Bonbon Lau, Intake 8, Awarded Best Student
Our programmes are strictly complying with the regulatory requirements of Hong Kong Education Bureau. We are actively working with our partner universities to deliver high quality programmes which can be integrated into student’s practical needs. Apart from the lecturers who come from our partner universities, our international associates are highly-qualified with relevant academic qualifications, practical and teaching experiences.
Conductive study environment, thoughtful programme management and administrative services are the key promises which Kaplan Higher Education is proud to deliver. Our Programme Management Team assigns dedicated programme manager for each programme as the bridge between students and universities.
The duties of Programme Management Team:
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