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Master Programme
MSc Global Digital Marketing
Become a strategic marketer with strong digital knowledge and a global vision with this advanced programme.
In-depth knowhow of international marketing strategy, its application for practice and the skills to harness the power of Big Data in this ever-changing digital age are all essential to excel in marketing professions. This MSc Global Digital Marketing degree is what you need to better equip yourself as a digital marketing expert.
You will gain a well-rounded understanding of the digital-driven economy within which international businesses operate. Through the programme, you will learn the key digital marketing concepts and how varied marketing platforms and digital channels can address the demands of various customers and businesses.
Our programme is also designed to cover specialist topics including management of internal and external communications, technical skills in collecting, analysing and presentating data, and devising marketing strategies by understanding consumers’ internal buying process. Through collaboration with fellow students worldwide, you will gain insightful updates on global marketing and the ability to succeed in a national or international company.
You will develop a research report around a topic within global digital marketing that is relevant to your work or interest towards the end of your studies. From then, you can integrate your proficiency in research, marketing and communications seamlessly with your existing work.
By the end of the course, you are trained to be a knowledgeable marketing professional with industry expertise to spearhead a sizable organisation or prepared for a move into a senior marketing role. You will be eligible for job titles including Digital Brand Manager, Content Marketing Specialist, Community Manager, Marketing Strategist and Marketing Manager.
This programme is also available for Postgraduate Certificate and Postgraduate Diploma study options. Please reach out for more details.
Other online master's programmes are also available:
- MBM
- MSc Business and Management (Business Analytics)
- MSc International HRM
- MSc Supply Chain Management and Global Logistics
- MSc Business with Finance
- MSc Project Management
Programme Excellence
- Explore a broad range of subjects such as guiding marketing principles, strategic online marketing management and digital marketing analytics to refine your skills as a marketing professional
- Enhanced interaction when you team up with fellow students worldwide to better grasp the global marketing trend.
- No exams – you are assessed exclusively through assignments
Course Structure
- International Business Environment (10 credits)
- Marketing in a Global Economy (10 credits)
- Service Marketing (10 credits)
- Consumer Behaviour in the Digital Age (20 credits)
- Strategic Online Marketing Management (10 credits)
- Corporate Communication (20 credits)
- Marketing Strategy and Management (20 credits)
- Data Analytics for Managers (20 credits)
- Research Methods (20 credits)*
- Business and Management Research Report (40 credits)*
*These modules are core and must be passed to achieve the award.
Programme Start Date: 20 Jul 2024
Duration: 24 months^
^The actual duration may be longer or shorter depending on your speed of study, study options chosen and module availability.
Learning and Assessments
Teaching methods
As a 100% online education provider, we use a state-of-the-art Virtual Learning Environment (VLE) to deliver our teaching, resources and assessments. Our system tracks and manages the learning process in real-time and provides you with immediate access to your learning materials. The VLE is accessible 24/7 and allows both students and tutors to actively take part in real-time conversations and live seminars. It has been awarded for best online classroom experience at the Global Student Satisfaction Awards 2021.
Assessment methods
All assessments are delivered through our Virtual Learning Environment (VLE). There is no requirement to go to external test centres. Instead, you will submit written assignments through the VLE; and for the few courses where exams are required, we use a virtual system that allows you to take academically rigorous exams from the comfort of your own home.
You are always aware of your current provisional grade which allows you to continually evaluate the success of your current study methods and identify areas to improve. We believe that this information helps you to make the most of your course. We achieve this by:
- assessing you throughout modules rather than waiting for the end of year exams
- showing your marks in your grade book which can be viewed whenever you log onto the VLE
- rapid turnaround on work assessed to ensure your grade book is always up to date
- ensuring you have regular contact with your Student Adviser
We also have a policy of ensuring that the work submitted by students is authentic – we use a well-established electronic monitoring system to check for plagiarism.
Entry Requirements
Entry Requirements
In order to satisfy the entry route requirements for this programme, you must have either:
- an undergraduate degree from an approved institution, equivalent to a UK Honours degree, or a relevant Level 6 professional qualification.
- at least five years’ relevant work experience in marketing, with relevant qualifications
Additionally, you will need to pass your first assignment set within your two-week induction period of the course in order to continue with your studies.
English language requirements
As the programme is delivered in English, a high proficiency with English is required. If English is not your first language, your English ability should be equivalent to an IELTS (Academic) score of 6.5. We offer a free online English test to assess your proficiency if you don’t hand in an IELTS or equivalent qualification.
You don’t need to prove your English ability if you are a national of or have completed a qualification equivalent to a UK degree in, any of these countries
Fees and Funding
Full tuition fee: £12,428Δ
University education is one of the biggest investments in yourself and your career. Our tuition fees are the same for all students (in the UK and international) and include all teaching materials and required reading – there aren't any hidden charges for assessments or resits. We also offer students a range of tuition fee discounts, scholarships, and payment options for our online courses:
- Monthly payment plan available.
- 5% discount if you pay the full course fee upfront.
10% discount for Kaplan HK Alumni
If you have completed a course in Kaplan Hong Kong campus, you are eligible to enjoy a 10% discount.
10% Anniversary scholarship
The University of Essex will be marking 60 years since it first opened its doors to students. To celebrate this milestone, the university is offering a 10% scholarship on all Master's programmes for July and the rest of the intakes in 2023.
Δ All tuition fees shown are net of any applicable sales tax payable by you in your country of residence. Where we are required to add sales tax at the local statutory rate, this will be added to the tuition fees shown and confirmed during the payment process. Programme fees are reviewed annually. We reserve the right to increase programme fees in line with the RPI-X index.
University
With quality assured and flexible programmes designed specifically for online delivery, the University of Essex Online is a top-notch establishment for global students who aspire to take the full higher education experience to the next level.
University of Essex Online works in partnership with Kaplan Open Learning, an expert in online higher education learning, for a host of online Master's degree programmes. Since 2007, this collaboration has been jointly offering high-quality online undergraduate and postgraduate degrees with more than 3,000 online students having successfully graduated.
Top rating
A token of confidence as the highest quality online educational experience provided, the University of Essex Online has been awarded for the Best online classroom experience at the Global Student Satisfaction Awards 2021. They are fully committed to delivering world-class quality assured online programmes for aspiring students.
Road to success
You get to enjoy the benefits of online learning with high-quality teaching resources and dedicated support, to the same level you would expect from a campus institution. The University of Essex Online provides an engaging, interactive learning experience to all students, allowing 24/7 access to its cutting-edge personalised virtual learning platform. All online courses are designed for online teaching and delivered by leading authorities and experienced tutors in their respective fields.
Top-notch support
You will benefit from mentoring and academic support throughout your entire course, from enrolment to graduation, thanks to our dedicated Student Advisers and Study Skills specialists. In the 2021 National Student Survey (NSS) in the UK that gives students the opportunity to share their views on their courses, institution, and overall experiences, University of Essex Online students rated the programmes 95% for overall satisfaction – the highest rating for any online-only provider.
Study online, graduate on campus
All University of Essex Online degrees are awarded by the University of Essex. You will be welcomed to their beautiful Colchester Campus for your graduation ceremony as well as joining the global alumni community to enjoy the unique ‘Essex’ spirit.