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MSc Business and Management (Business Analytics)

Master Programme

MSc Business and Management (Business Analytics)

Part Time

MSc Business and Management (Business Analytics)

If you are avidly looking to sharpen your skills in data analytics and develop your managerial skills in the business sector, this specialist master programme is tailored for you.

The MSc Business and Management (Business Analytics), validated and recognised by the University of Essex, is an online and part-time programme with an indicative study duration of two years designed to guide managers and professionals to make extensive use of data, analyse insightful information and ultimately develop and strengthen their data-driven decision making skills.

With the growing importance and wider application of data in all sectors of business – such as marketing and sales, product development, research, finance, logistics, customer service and business development - it is essential for candidates to acquire broad, deep analytics knowledge and convert mass data into useful information to drive business planning and lead to business success.

This programme offers a range of topics in business analytics including data management theory, statistics and data applications, the craft of visualisation and ethical concerns relating to data collection and usage. You will take on a Business and Management Research Project with your preferred topic towards the end of the course that gives you a deeper understanding of business performance based on data analytics of a specific area.

Throughout your studies, you will gain insight, increase your confidence in analysing and working with data, and position yourself to make sound strategic decisions for your organization in the fast-paced business world.

This programme is also available for Postgraduate Certificate and Postgraduate Diploma study options. Please reach out for more details. 


Other online master's programmes are also available: 

  • MSc Global Digital Marketing
  • MBM
  • MSc International HRM
  • MSc Supply Chain Management and Global Logistics
  • MSc Business with Finance
  • MSc Project Management

Programme Excellence

  • Designed specifically for managers, business owners or C-level executives who understand the growing importance of data and can gain a solid grounding in data analysis and management.
  • This course has earned global recognition and validation by the University of Essex, University of the Year 2018 at the Times Higher Education Awards
  • You will be primed for a future career in data specific roles such as finance analyst, marketing analyst or data officer, or in retail, finance, logistics and business consulting industries.
  • No exams – you are assessed exclusively through assignments


Course Structure

  • Financial Decision Making (20 credits)
  • Data Management, Modelling and Design (20 credits)*
  • Statistics for Business (20 credits)
  • Project Management (10 credits)
  • Data Visualisation and Interpretation (20 credits)
  • Data Analytics for Managers (20 credits)
  • Business Strategy (10 credits)
  • Research Methods (20 credits)*
  • Business and Management Research Report (40 credits)*

*These modules are core and must be passed to achieve the award.


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Programme Start Date: 21 Feb 2023

Duration: 24 months^

^The actual duration may be longer or shorter depending on your speed of study, study options chosen and module availability.

Learning and Assessments

Teaching methods

As a 100% online education provider, we use a state-of-the art Virtual Learning Environment (VLE) to deliver our teaching, resources and assessments. Our system tracks and manages the learning process in real-time and provides you with immediate access to your learning materials. The VLE is accessible 24/7 and allows both students and tutors to actively take part in real-time conversations and live seminars. It has been awarded for best online classroom experience at the Global Student Satisfaction Awards 2021.

Assessment methods
All assessments are delivered through our Virtual Learning Environment (VLE). There is no requirement to go to external test centres. Instead you will submit written assignments through the VLE; and for the few courses where exams are required, we use a virtual system which allows you to take academically rigorous exams from the comfort of your own home.
You are always aware of your current provisional grade which allows you to continually evaluate the success of your current study methods and identify areas to improve. We believe that this information helps you to make the most of your course. We achieve this by:



  • assessing you throughout modules rather than waiting for the end of year exams
  • showing your marks in your grade book which can be viewed whenever you log onto the VLE
  • rapid turnaround on work assessed to ensure your grade book is always up to date
  • ensuring you have regular contact with your Student Adviser

We also have a policy of ensuring that the work submitted by students is authentic – we use a well-established electronic monitoring system to check for plagiarism.

Entry Requirements

Entry Requirement
In order to satisfy the entry route requirements for this programme, you must have either:

  • an undergraduate degree from an approved institution, equivalent to a UK Honours degree, or a relevant professional qualification; or
  • at least five years’ management level work experience with relevant qualifications

Additionally, you will need to pass your first assignment set within your two-week induction period of the course in order to continue with your studies.

English language requirements
As the programme is delivered in English, a high proficiency with English is required. If English is not your first language, your English ability should be equivalent to an IELTS (Academic) score of 6.5. We offer a free online English test to assess your proficiency if you don’t hand in an IELTS or equivalent qualification. 

You don’t need to prove your English ability if you are a national of or have completed a qualification equivalent to a UK degree in, any of these countries


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Fees and Funding

Full tuition fee: £11,836Δ

A university education is one of the biggest investments in yourself and your career. Our tuition fees are the same for all students (in the UK and international) and include all teaching materials and required reading – there aren't any hidden charges for assessments or resits. We also offer students a range of tuition fee discounts, scholarships, and payment options for our online courses:


  • Monthly payment plan available
  • 5% discount if you pay the full course fee upfront


10% discount for Kaplan HK Alumni

If you have completed a course in Kaplan Hong Kong campus, you are eligible to enjoy a 10% discount.


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Δ All tuition fees shown are net of any applicable sales tax payable by you in your country of residence. Where we are required to add sales tax at the local statutory rate, this will be added to the tuition fees shown and confirmed during the payment process.



With quality assured and flexible programmes designed specifically for online delivery, the University of Essex Online is a top-notch establishment for global students who aspire to take the full higher education experience to the next level. 

University of Essex Online works in partnership with Kaplan Open Learning, an expert in online higher education learning, for a host of online Master's degree programmes. Since 2007, this collaboration has been jointly offering high-quality online undergraduate and postgraduate degrees with more than 3,000 online students having successfully graduated.

Top rating 
A token of confidence as the highest quality online educational experience provided, the University of Essex Online has been awarded for the Best online classroom experience at the Global Student Satisfaction Awards 2021. They are fully committed to delivering world-class quality assured online programmes for aspiring students.

Road to success
You get to enjoy the benefits of online learning with high-quality teaching resources and dedicated support, to the same level you would expect from a campus institution. The University of Essex Online provides an engaging, interactive learning experience to all students, allowing 24/7 access to its cutting-edge personalised virtual learning platform. All online courses are designed for online teaching and delivered by leading authorities and experienced tutors in their respective fields.

Top-notch support
You will benefit from mentoring and academic support throughout your entire course, from enrolment to graduation, thanks to our dedicated Student Advisers and Study Skills specialists. In the 2021 National Student Survey (NSS) in the UK that gives students the opportunity to share their views on their courses, institution, and overall experiences, University of Essex Online students rated the programmes 95% for overall satisfaction – the highest rating for any online-only provider.

Study online, graduate on campus
All University of Essex Online degrees are awarded by the University of Essex. You will be welcomed to their beautiful Colchester Campus for your graduation ceremony as well as joining the global alumni community to enjoy the unique ‘Essex’ spirit.