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BA (Hons) International Marketing (Top-up)

Bachelor Programme

BA (Hons) International Marketing (Top-up)

Course Registration No. 253286

Part Time

BA (Hons) International Marketing (Top-up)


In this final-year programme, there are a variety of advanced modules that will investigate current marketing methods and contemporary business issues, such as contemporary advertising and e-business. This programme is designed to equip you with the skills and knowledge you need to thrive in the modern marketing landscape.


We will discuss the importance of providing a positive consumer experience, emerging digital media, and business theory in a way that combines business theory with the most relevant marketing topics of today. It is also very important for you to understand how an organization operates, as well as what challenges and opportunities it faces today. You will have the opportunity to examine how new technologies and consumer experiences can have a profound impact on how successful a business can be.


After completing the programme, you will be able to understand how to identify and assess markets, develop marketing plans, analyse consumer behaviour, and develop communication strategies. This programme will help you strengthen your expertise in the areas employers want, by putting you in real world scenarios such as playing the role of an international marketing manager and develop the competencies and skills you need to succeed in the global market.

Why BA (Hons) International Marketing (Top-up) at BCU?

  • Can be completed in 1 year
  • Consist of 6 modules and 100% coursework based
  • Qualified as Level 6 in the England Qualification Level
  • Support both face-to-face and online learning

Programme Details

Programme Structure

January Term

International Marketing Planning

May Term

Cross Cultural Consumer Behaviour
Contemporary Advertising

September Term

Strategic Marketing Management and Planning
Emerging Themes

-Please note that courses and programme intakes shall be offered subject to satisfactory enrolment and solely at the discretion of the University.
-The order of the modules is subject to the university’s arrangement

Can be completed in 1 year

Medium of Instruction

Teaching Mode

  • Face-to-face teaching in Hong Kong
  • Each semester is a 4-month period covering 2 modules of study
  • Each module consists of seminars after office hours in the evenings

Assessment Method

  • Students' performance will be assessed by coursework set in accordance with the modular learning objectives and desired learning outcomes.


It is a matter of discretion for individual employers to recognize any qualification to which this course may lead.


Entry Requirement

  • Associate Degree/Higher Diploma in a relevant subject area or other qualifications deemed to be equivalent. Other individual applications will be considered on the case-by-case basis.


English Language Proficiency Requirement

  • Further information on all English Qualifications that are accepted can be found here
  • Applicants whose first language is English or whose highest qualification was taught and assessed in English will also be considered.


Programme Fee

The registration fee is as follows:
Application Fee (Non-refundable) HK$ 500
Registration Fee (Pay upon successful application & non-refundable) HK$ 2,500
Total: HK$ 3,000
1st instalment HK$ 24,700
2nd instalment HK$ 24,700
3rd instalment HK$ 24,700
Total: HK$ 74,100
Grand Total: HK$ 77,100^
Candidates who do not comply with the fee schedule will not be permitted to proceed with the programme.
^ Programme fee is subject to possible adjustments.



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Refund Policy

  • The program allows for a full refund of instalment fee if withdrawal notice is received in writing by Kaplan Higher Education (HK) Limited 2 weeks prior to the start of each of the trimester. There will be no refund of instalment fee if withdrawal notice is received afterwards. All fees paid will be refunded if the course is withdrawn or not offered
  • On premature cessation of the course, all fees and charges that have been collected in respect of any part of the course failing to be conducted on or after the date of the cessation will be refunded within 1 month of the premature cessation
  • In case of hardship and deferral (students are required to complete the course within the maximum length of 24 months) cases, the University and Kaplan Higher Education (HK) Limited will consider the refund arrangement on an individual and case-by-case basis


The Birmingham City Business School of Birmingham City University is a leading practice-based international business school. We offer over 40 highly innovative undergraduate and postgraduate courses that are tailored to student and industry needs and wants. The school is led by a team of around 100 full-time academic staff but their academic skills are just part of who they are. Among them they have worked in senior positions in companies such as, Tesco Stores Limited, The Prince’s Trust, Midland Heart Ltd, Hong Kong University, Barclays Bank, Land Rover, H&M and BT to name a few. We also have 2 specialist centres, both of which work closely with business to offer innovative research, consultancy services, training and the chance to employ our students. Everything that these centres teach, research or discover also feeds back into our courses, so that students across the University benefit from their great expertise and close links with business.

The Business School enjoys enormous respect in all areas of teaching and research. Located at the University’s City North Campus, just a few miles from the City Centre, Birmingham City Business School is one of the six faculties in the University. The Business School received high recognition and accreditation for the quality of academic programmes from leading professional bodies. 

Why choose Birmingham City University?

  • Ranked 60th in the UK (Times Higher Education - Best universities in the UK 2023)
  • Awarded silver status for its quality of teaching in the Government's Teaching Excellence Framework (TEF)

Programme Management

Our programmes are strictly complying with the regulatory requirements of Hong Kong Education Bureau. We are actively working with our partner universities to deliver high quality programmes which can be integrated into student’s practical needs. Apart from the lecturers who come from our partner universities, our international associates are highly-qualified with relevant academic qualifications, practical and teaching experiences.

Conductive study environment, thoughtful programme management and administrative services are the key promises which Kaplan Higher Education is proud to deliver. Our Programme Management Team assigns dedicated programme manager for each programme as the bridge between students and universities. The dedicated programme manager will provide assistance via email, telephone and in person, with a wide range of services including seminar arrangement, study materials management, study notes collection, study group formation, Kaplan library membership application and assessment management.