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MSc Sports Business and Management

Master Programme

MSc Sports Business and Management

Part Time

There are multiple international sporting events taking place every year, and business management plays an influential role in these events from a commercial, corporate, and retail perspective. The sports industry has become an economic pillar in our society and the role business management plays in every kind of sport has never been bigger, increasing demand for people with business and management skills in sports.

With modules meticulously developed by the triple-accredited University of Liverpool Management School, you will gain professional business knowledge and management skills, and an understanding of the policies and practices of different sports organisations. The course is suitable for those who are currently working in the sports sector and those looking to carve out a career in the sporting world, whether as an agent, an analyst, a marketing manager, or any other position.

Throughout the programme, you will learn from a wide variety of topics, including the global sports business environment, sports event management, leadership in sport, sports strategy, and more. You will improve your ability to critically analyse sports organisations’ policies and practices within the dynamic sports business environment, empowering you to make evidence-based decisions. You will also apply the learning from the programme to explore an issue within your own organisation or the sports business environment.

After completing the programme, you may pursue a career in sports or recreation management in both the public and private sectors, such as sports or recreation development, clubhouse operation and management, and sports association management. You will be able to progress your career in a range of disciplines, such as human resources management, marketing, strategic management, etc.


Other online master's programmes are also available: 

Programme excellence

  • Pioneering online delivery: Our University was amongst the first to deliver wholly online taught programmes back in 2000, providing state-of-the-art education environment and learning experience for students
  • Learn from experienced sports experts: The course is developed by sports management experts and closely related to both the sports industry and business management
  • Step-by-Step modules: The course is structured to bring students into the global trend of sports business, then build up their business foundation, and finally to let them practice from real cases
  • Global connection: After graduation, you will immediately join a global community of more than 258,000 alumni and establish life-long networks and access to a wide variety of career resources

Course Structure

This programme consists of the following modules. You are required to complete 180 credits to achieve a full Master of Science.

  • Global Context of Sports Business (15 credits)
  • Sports Marketing and Sponsorship (15 credits)
  • Leadership in Sport (15 credits)
  • Sports Strategy and Governance (15 credits)
  • Sports Business Analytics (15 credits)
  • Sports Finance (15 credits)
  • Sports Operations and Events (15 credits)
  • Sports Business in Practice (15 credits)
  • One elective module (60 credits): Work Based Project / Futures Research for Sport Industries

Duration: 30 months^


Programme start date: 10 Oct 2023


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^The actual duration may be longer or shorter depending on your speed of study, study options chosen and module availability.

Learning and Assessments

Teaching methods

You will take part in an innovative online learning environment, which includes a range of interesting and thought-provoking exercises. Core information is developed by subject-leading experts in the field and closely aligned with both industry and academic best practice, underpinned by rigorous theoretical and practical topics, examples and cases. Throughout your study journey, you will learn through interactive individual activities, case studies, group tasks and discussion boards; these will be primarily asynchronous, but opportunities for synchronous interaction will be provided.


Assessment method

Assessment is by coursework only – no examinations required. Instead, a diverse range of assessments are used throughout the programme designed to mirror circumstances that students may experience within a professional context. This ensures you will be provided with a range of opportunities to show evidence of your learning.

Virtual learning environment (VLE)

The Virtual Learning Environment (VLE) is at the centre of your online study experience. It is the platform where you can find your study timetable, view interactive lecture casts, exchange knowledge with others in discussion forums, access resources and e-library, and submit your assignments. You can learn on demand, study at any time, on any device, from anywhere with an internet connection. There is a study skills hub to help you improve and maintain your academic skills, from planning your assignments, understanding academic integrity, and referencing, to using the online library and improving your time management.

Entry Requirement

Applicants should possess either:

• A minimum of a 2:1 class degree in an appropriate subject, equivalent to a UK bachelor’s degree, or

• Professional work experience in a related field and/or other prior qualifications will be considered on a case-by-case basis.

All applicants must have reached a minimum required standard of English language and are required to provide evidence of this.

Fees and Funding


This fee is fully inclusive of all costs, including all teaching materials, core textbooks, assessments and resits.


Full payment discount
If you choose to pay the full tuition fee upfront, you will receive an extra 5% discount.

You can also choose to pay with a simple monthly payment plan, spreading the cost over the duration of your study.


10% discount for Kaplan HK Alumni

If you have completed a course in the Kaplan Hong Kong campus, you are eligible to enjoy a 10% discount.



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^All tuition fees shown are net of any applicable sales tax payable by you in your country of residence. Where we are required to add sales tax at the local statutory rate, this will be added to the tuition fees shown and confirmed during the payment process.


As one of Europe’s leading provider of advanced programmes and part of its global vision to offer world-class higher education online, the University of Liverpool is the premium choice that brings to the forefront a wealth of flexible career-focused postgraduate programmes tailored for working professionals around the globe.


Solid and sustainable partnership
Offering online programmes since 2000, the University of Liverpool has forged a robust partnership with Kaplan Open Learning, an experienced provider in online higher education learning with a track record of success, to host postgraduate degree programmes. With this venture, the University and Kaplan are dedicated to offering the highest quality programmes and maintaining quality assurance through which students worldwide will benefit from the flexibility of online delivery.


A member of the Russell Group
Founded in 1881, the University of Liverpool is a member of the elite Russell Group of research-led universities in the UK and has been ranked in the top 200 universities worldwide. The broad range of online programmes on offer spans across professional disciplines from Management, Business, Computing, Psychology and Health, all with an international edge.


All-embracing support
Teaching is delivered through a state-of-the-art learning platform, allowing students full access to all resources, interactive study materials and a comprehensive eLibrary 24/7, from anywhere in the world. Students will also benefit from holistic academic support throughout the entire course from student advisers and subject tutors.


The original redbrick
All online degrees are awarded by the University of Liverpool with the same validity and credibility as an equivalent degree awarded to campus-students. Upon completion, online students will be invited to receive their degrees in a graduation ceremony at the University of Liverpool campus in the North West of England, and will join a global network of more than 268,000 alumni.