Master of Science in Digital Marketing
Course Registration No. 272631
MSc in Digital Marketing
The MSc in Digital Marketing from the University College Dublin (UCD) is aimed at marketing professionals who wish to develop a deep understanding and high level of competence in the application of digital marketing tools and techniques. The combination of strategic, analytical and practical elements will provide graduates of this programme with a distinct advantage in the marketplace.
This programme is suitable for marketing professionals looking to deepen their digital knowledge and broaden their skill set. It is also suited to professionals currently working in the digital industry who wish to improve their managerial skills and gain further strategic insights.
Why MSc in Digital Marketing at UCD?
|Digital Business Model & eCommerce|
|Omnichannel Marketing Communications|
|Consumers in a Digital Age|
|Consumer Insights & Analytics|
|Brand Management in Digital Age|
|Corporate Marketing Strategy|
|Social Media Marketing|
|Digital Marketing Project|
# This programme will run on a rolling system.
1 Please note that courses and programme intakes shall be offered subject to satisfactory enrolment and solely at the discretion of the University.
Can be completed in 18 months
Medium of Instruction
Students are formally assessed by a combination of continuous assessments and examinations.
It is a matter of discretion for individual employers to recognize any qualification to which this course may lead.
Programme Start Date
Sep 2020 - Intake 8
The minimum formal entry requirement is:
English Language Proficiency Requirements:
|The registration fee is as follows:|
(Pay upon successful application & non-refundable)
|The course fee schedule is as follows:|
|1st instalment||HK$ 41,240|
|2nd instalment||HK$ 41,240|
|3rd instalment||HK$ 41,240|
|Grand Total:||HK$ 126,720*|
Students who do not comply with the fee schedule will not be permitted to proceed with the programme.
* Subject to change and final approval.
Originally known as the Catholic University of Ireland and subsequently as the Royal University, the University became UCD in 1908 and a constituent college of the National University of Ireland (NUI). UCD has produced numerous Irish Presidents and Taoisigh (Prime Ministers) in addition to generations of Irish business, professional, cultural and sporting leaders.
Today UCD is Ireland’s largest university with almost 30,000 students. Its international standing has increased rapidly in recent years and the University is currently ranked within the top 1% of institutions worldwide in the Times Higher Education rankings.
Our programmes are strictly complying with the regulatory requirements of Hong Kong Education Bureau. We are actively working with our partner universities to deliver high quality programmes which can be integrated into student’s practical needs. Apart from the lecturers who come from our partner universities, our international associates are highly-qualified with relevant academic qualifications, practical and teaching experiences.
Conductive study environment, thoughtful programme management and administrative services are the key promises which Kaplan Higher Education is proud to deliver. Our Programme Management Team assigns dedicated programme manager for each programme as the bridge between students and universities.
MSc in Digital Marketing | 2018 Graduate
The lecturer clearly illustrated how to help users address the problems. What we have learned is very applicable to real life, which inspired me to start up my new business.
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