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Master of Science in Digital Marketing

Postgraduate Programme

Master of Science in Digital Marketing

Course Registration No. 272631

Part Time

MSc in Digital Marketing

The MSc in Digital Marketing from the University College Dublin (UCD) is aimed at marketing professionals who wish to develop a deep understanding and high level of competence in the application of digital marketing tools and techniques. The combination of strategic, analytical and practical elements will provide graduates of this programme with a distinct advantage in the marketplace.

This programme is suitable for marketing professionals looking to deepen their digital knowledge and broaden their skill set. It is also suited to professionals currently working in the digital industry who wish to improve their managerial skills and gain further strategic insights.

Why MSc in Digital Marketing at UCD?

  • A distinct advantage in the marketplace due to the combination of strategic, practical and analytical aspects of the programme content
  • A practical master programme which helps you develop digital marketing skills at online advertising, social media marketing, CRM systems and web data analytics in running a modern business
  • A wide range of career opportunities within the industry, including marketing management, advertising and design, online business management, market research and public relations
  • Graduates in Dublin are being recruited by digital multinationals such as Facebook, LinkedIn, Salesforce and Oracle. Numerous non-digital companies have also hired our graduates thanks to their digital expertise

Programme Details

Programme Structure1
Digital Business Model & eCommerce
Omnichannel Marketing Communications
Consumers in a Digital Age
Consumer Insights & Analytics
Brand Management in Digital Age
Corporate Marketing Strategy
Social Media Marketing
Digital Marketing Project 

# This programme will run on a rolling system.
1 Please note that courses and programme intakes shall be offered subject to satisfactory enrolment and solely at the discretion of the University.

Can be completed in 18 months

Medium of Instruction

Teaching Mode

  • 24 face-to-face teaching hours per module
  • 50% of the modules are taught by UCD Faculty lecturers and professors, while the rest by international associates
  • Each module is provided with 24 hours of seminars and workshops (usually held over 5 consecutive days after office hours in the evening and/or over weekends/public holidays)

Assessment Method
Students are formally assessed by a combination of continuous assessments and examinations. 


It is a matter of discretion for individual employers to recognize any qualification to which this course may lead.


Programme Start Date
No longer accepting new applications until further notice. Programmes with similar subjects are available. Enquire Now

Entry Requirement
The minimum formal entry requirement is: 

  • A minimum second-class honours degree (or equivalent) in Business/Commerce, Marketing, Psychology, Computer Science or a related area or
  • A primary degree with a minimum of two years’ work experience in a Marketing role

English Language Proficiency Requirements:

  • If English is not your first language an English language qualification is required for admission to all of our courses. The exception to this rule is if you have completed your primary degree or an entire third level qualification through English, in an English speaking country

Programme Fee

The registration fee is as follows:
Application Fee
HK$ 1,000
Registration Fee
(Pay upon successful application & non-refundable)
HK$ 2,000
Total: HK$ 3,000
The course fee schedule is as follows:
1st instalment HK$ 41,240
2nd instalment HK$ 41,240
3rd instalment HK$ 41,240
Total: HK$ 123,720
Grand Total: HK$ 126,720*

Students who do not comply with the fee schedule will not be permitted to proceed with the programme.

* Subject to change and final approval.

Refund Policy

  • The Programme allows for full refund of instalment fee if withdrawal notice is received in writing by the University via Kaplan Higher Education (HK) Limited two weeks prior to the start of each of the terms. There will be no refund of instalment fee if withdrawal notice is received afterwards. All fees paid less application fee will be refunded if the course is withdrawn or not offered
  • On premature cessation of the course, all fees and charges that have been collected in respect of any part of the course failing to be conducted on or after the date of the cessation will be refunded within 1 month of the premature cessation
  • In case of hardship and deferral (students are required to complete the course within the maximum length of 36 months) cases, the University will consider the refund arrangement on an individual and case-by-case basis


Originally known as the Catholic University of Ireland and subsequently as the Royal University, the University became UCD in 1908 and a constituent college of the National University of Ireland (NUI). UCD has produced numerous Irish Presidents and Taoisigh (Prime Ministers) in addition to generations of Irish business, professional, cultural and sporting leaders. 

Today UCD is Ireland’s largest university with almost 30,000 students. Its international standing has increased rapidly in recent years and the University is currently ranked within the top 1% of institutions worldwide in the Times Higher Education rankings.

University Excellence

  • Ranked in the TOP 1% of the universities in the world (QS World University Rankings 2020, Times Higher Education World University Rankings 2020)
  • Ranked in the TOP 25 European Business Schools (European Business School Rankings 2019 by Financial Times)
  • Ranked 43th in Executive Education (2019 Financial Times)
  • A Triple-Accredited Business School (Triple Crown Accreditation), only 1% of the world's business schools awarded AACSB, AMBA & EQUIS accreditations


Graduates are eligible to apply for the Certified Digital Marketer (CDM) of Hong Kong Association of Interactive Marketing (HKAIM).

Programme Management

Our programmes are strictly complying with the regulatory requirements of Hong Kong Education Bureau. We are actively working with our partner universities to deliver high quality programmes which can be integrated into student’s practical needs. Apart from the lecturers who come from our partner universities, our international associates are highly-qualified with relevant academic qualifications, practical and teaching experiences.

Conductive study environment, thoughtful programme management and administrative services are the key promises which Kaplan Higher Education is proud to deliver. Our Programme Management Team assigns dedicated programme manager for each programme as the bridge between students and universities.

Bon Hui

Bon Hui

Product Manager,

Insurance Company

MSc in Digital Marketing | 2018 Graduate

The lecturer clearly illustrated how to help users address the problems. What we have learned is very applicable to real life, which inspired me to start up my new business.

View All

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